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Phase 1 — Foundation
Core Identity & Thesis
Milestone
- Brand identity established — stacked-tier logo, color system, typography
- Programmable loyalty thesis defined and validated
- Whitepaper published (English & Chinese editions)
- Four-layer operating architecture designed
- TRV token utility and supply model finalized at 250B
Phase 2 — Product
Campaign Planner MVP
In Progress
- Reward Campaign Planner for operators
- Member tier modeling and state management
- Economic simulation engine for pre-launch analysis
- Partner role definition and onboarding workflow
Phase 3 — Network
Partner Ecosystem
Planned
- Partner graph with cross-brand campaign coordination
- TRV access staking and governance activation
- Advanced analytics dashboard for operators
- Module marketplace for loyalty templates
Phase 4 — Scale
Full Programmable Loyalty
Planned
- Complete programmable loyalty stack
- Cross-network interoperability
- Decentralized partner governance
- Enterprise API suite and global partner ecosystem